Media
 
 


Weblogs


A Brand Too Far?

2010-03-12 22:07:54| Marketing & Strategy Innovation Blog

Mr. Clean is a car wash in Texas. Gerber sells baby life insurance. Caterpillar makes flashlights. I think the brand extension business is just a little crazy.


Tags: far brand

Category: Weblogs
 

Digital Inclusion at the Sharp End

2010-03-12 21:39:54| Marketing & Strategy Innovation Blog

This is a great video showing how older people can get online, with a bit of help. In this case the video shows a group of people in Hackney, East London, who are clearly enjoying themselves and getting the skills to use the Internet. Well done Age Concern Hackney.


Tags: end digital sharp inclusion

Category: Weblogs
 

Rainmaking with Neuromarketing

2010-03-12 17:52:10| Neuromarketing

A quick post in the lead-up to SXSW… Rainmaking Be sure to listen to my interview with Kim Greenhouse of It’s Rainmaking Time. You’ll find it here: Neuromarketing: Brain Science & Marketing Join Forces. Kim and I discuss some of the basics of neuromarketing: what it is, some applications, and more. This audio track would [...]


Tags: neuromarketing rainmaking

Category: Weblogs
 

Columnists


Systems engineer deemed best job in America

2010-03-14 02:21:00| CNET News.com

A deep and detailed survey by Focus.com concludes that the best job in the United States is a tech job: systems engineer. No. 2: physician assistant. No. 3: college professor.


Tags: systems job america engineer

Category: Columnists
 

Privacy is not dead, says SXSWi keynoter Boyd

2010-03-14 02:06:00| CNET News.com

Recent PR debacles surrounding Google Buzz and Facebook's privacy settings have put the spotlight on basic misunderstandings by tech companies about how people use social media.


Tags: privacy dead boyd sxswi

Category: Columnists
 

A 257-degree panorama from the GDC floor

2010-03-14 02:00:00| CNET News.com

A view of the expo floor from on top of the Sony booth at the Game Developers Conference in the South Hall of Moscone Center in San Francisco.


Tags: floor gdc

Category: Columnists